Tencent Video is now one of the four giants of Chinese live streaming platforms, and it has an increasing number of users in recent years, what makes it attractive for the audiences?
What is the origin of the name of Tencent Video?
The founder of Tencent is MA Huateng. He and his team were aiming to create a technology company as Lucent in America. With the dream of becoming a big and great company and considering that one single message cost 10 cent at that time, they decided to name their first company as Tencent. With the developing and expanding on different services, Tencent Video was created.
What does the logo mean?
The Tencent Video logo consists of three different colored play buttons of different sizes, designed to give audiences a familiar way of understanding what it does. The three colors: orange, green and blue, which are the basic color of television, express the emotion of energy, quality and reliability. Overall, the logo looks like a rainforest fish. It has been redesigned to be more beautiful and softer. Nowadays, Tencent Video’s main users in China are women who were born in gen-z, especially after the broadcast of idol-raising shows, the girls who were born after 2000 become the main audience. The new logo not only wants to express the sense of smooth playback experience and rich video resources, but also caters more to the aesthetics of young women.
How does Tencent Video attract the audiences from the title animation?
The previous title animation was more complex, consisting of three triangles of jelly colliding with each other to form the logo, while his significant voice appeared only once. The new version has a simpler animation, and the three progressive notes appear repeatedly to make the brand more memorable and specific to the audience.
he three notes indicate the tendency of development and full of energy. The voice will come up at the beginning of each video just like what Netflix does, and Tencent Video tries to make the users be aware of the companion in their life.
Why Tencent Video is different from the other live streaming platform in China?
Tencent Video’s slogan is « Living up to the good time ». Their vision is that every ordinary day can be a good time. The aim is to make Tencent Video a companion to every ordinary day of its users. Since the increased awareness of the copyrights of film and television, Tencent Video has been working hard to secure exclusive resources and has also published many self-produced film and television series and variety shows. Not only do they strive to show the content that our customers want, but they also try the best to involve users in the programs through several interactive programs and functions. During the shows or some series, there will be some live interactive questions or voting systems which can make the young generation feel more involved. The relay of some sports events has also become a reason for young people to get together. As the logo of parent company Tencent is a penguin, the younger generations call it Goose Factory, this is the difference between Tencent Video and the other live streaming platforms in China.
____________ Jingfang LIU
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