/ SHORT  You won’t struggle at all if you are looking to subscribe to a pay-tv streaming platform nowadays. With

Continue readingHow is HBO’s relationship with its customers?

/ LONG With the existence of multiple streaming media platforms ins, fierce competition has begun between them. Each platform wants to

Continue readingHBO’s Brand distinctiveness is very competitive!

/ LONG   On July 31st, 2021, HBO decided to launch HBO MAX that is a replacement to HBO Go and

Continue readingWhich type of content can you watch on HBO?

/ LONG Founded in 1972 by Time Inc., Home Box Office (HBO) is a cable television service specialized in airing

Continue readingHBO…how has it been throughout the years?

/ DIGIMIND The keyword Tencent Video is common on many types of social media, so what are the specific figures?

Continue readingTencent Video & Digimind

/ OFF-ONLINE ANALYSIS There are 4 main live streaming platforms in China. Even though Chinese market is a huge market,

Continue readingDo people like Tencent Video?

/ LONG Tencent Video has always been dedicated to showing the freshest and most popular videos. It has been famous

Continue readingStar power & Tencent Video

/ SHORT Tencent Video has chosen a combination of online and offline marketing from the perspective of being close to

Continue readingThe emotional marketing strategy: the VIP function

/ SHORT In 2017 Tencent Video launched two TVC videos presenting the brand’s story from two different perspectives, male and

Continue readingThe brand story of Tencent Video: 2 TVC stories