The keyword Tencent Video is common on many types of social media, so what are the specific figures? Who are its users? What do they watch most often?
Who are you?
The above chart shows that the main users of Tencent Video are currently focused on the younger generation, which is why Tencent Video’s current strategy is focused on hotspots. The main part of the Internet users who are active on various social media platforms are concentrated between the ages of 18 and 30, and these people are focused on beauties and handsome men, IP hit dramas, games and sports events.
What are you talking about?
When it comes to hit dramas, I must mention the recent IP series that have been hitting the airwaves in China and surrounding Asian countries. Xiao Zhan is the protagonist of one of these TV series. In the past year, Xiao Zhan, Wang Yibo and Dilireba have appeared in many of the key concepts about Tencent Video, which proves that Tencent is currently choosing their ambassadors because of the popularity.
Do you like it?
The graph shows that more than half of the users are satisfied with the platform. However, due to some other reasons, 16% of users are not satisfied with the platform. Overall, user satisfaction is good. I believe Tencent Video will have more active and satisfied users in the future when the technology has improved.
____________ Jingfang LIU
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