The brand of platform most used by the Chinese; through these 6 articles, we propose you to enter the universe of Tencent Video, the giant of the oriental video; Netflix has to be watch out!
How does Tencent Video attract their users?
Tencent Video is now one of the four giants of Chinese live streaming platforms, and it has an increasing number of users in recent years, what makes it attractive for the audiences?
The brand story of Tencent Video: 2 TVC stories
In 2017 Tencent Video launched two TVC videos presenting the brand’s story from two different perspectives, male and female.
The emotional marketing strategy: the VIP function
Tencent Video has chosen a combination of online and offline marketing from the perspective of being close to its users, creating a closed loop of marketing and making the VIP function more accessible.
Star power & Tencent Video
Tencent Video has always been dedicated to showing the freshest and most popular videos. It has been famous for its talent shows and IP dramas so far, which have also attracted many fans.
Do people like Tencent Video?
There are 4 main live streaming platforms in China. Even though Chinese market is a huge market, the fierce competition exists between the platforms. Do people really like Tencent Video? With various choices, how do people perceive Tencent Video? We invited 2 friends for the interviews and got some interesting opinions.
Tencent Video & Digimind
The keyword Tencent Video is common on many types of social media, so what are the specific figures? Who are its users? What do they watch most often?
