/ LONG How can we not talk about Disney while discussing about strategic marketing, the brand that is known for its amazing

Continue readingThe Marketing Story of The Storyteller

/ LONG When we think of Disney, we remember my winter holidays where we spent the mornings watching Disney movies with a cup of hot chocolate.

Continue readingOn Its Way to A New Adventure

/ OFF-ONLINE ANALYSIS A will of Prime Video to advertise? It’s important to know that the platform, which has the

Continue readingAn innovative attempt to connect tiktok and instagram users to prime video?

/ DIGIMIND As explained in a previous article, Prime Video surprised many football fans last June with its entry into

Continue readingAn entry into the world of sport that provokes a lot of reaction

/ SHORT Does subscribing to Prime Video also mean subscribing to Prime? Yes, if you decide to subscribe to Prime

Continue readingPrime, a multiple service strategy?

/ SHORT Let’s start with the price? It’s non-negotiable, Amazon wins: the subscription is 5,99euros for 3 screens, while for

Continue readingPrime Video vs Netflix; Who Wins the War?

/ LONG Why is Amazon Prime Video getting into football TV rights in France? In June this year, football fans

Continue readingHow to Diversify to Reign Better?

/ LONG In fact, what was Amazon in the beginning? It was in 1994 that Jeff Bezos created Amazon. For

Continue readingHow to go from Selling Books to one of the World’s Largest Streaming Platforms?

/ DIGIMIND   In the past couple of years, a lot of changes took place in the world. They force

Continue readingDigimind Report: HBO

/ OFF-ONLINE ANALYSIS HBO (Home Box Office) is a Warner Media Studios & Networks’ owned pay TV network. It is

Continue readingWhat do HBO users think of it?