Prime, a multiple service strategy?

/ SHORT

Does subscribing to Prime Video also mean subscribing to Prime?

Yes, if you decide to subscribe to Prime Video, you should know that the subscription includes the Amazon Prime offer. As a reminder, the Amazon Prime subscription will give you access to free delivery for all your orders, and this in 1 working day! But that’s not all, Amazon Prime is much more than a delivery service, when you subscribe to this subscription, Amazon offers you a real bouquet of services: Prime Video, Prime Gaming, Prime Reading, Prime Music etc. Indeed, all means are good for Amazon to convince you to fall for their program!

An unbeatable loyalty?

Indeed, to retain an ever more demanding clientele, Prime has once again adapted to be irreproachable.

With more than 150 million subscribers, the Prime service can give a big boost to the Prime video platform. Even if the big competitors like Netflix and Disney + are currently very strong in the streaming sector, Prime video benefits from this multiple service strategy that attracts many users.

This is without counting the unbeatable price offered by Prime: for a total of 5.99€ per month, thanks to the big web giant, you can watch your movies and series in unlimited, free delivery in 1 day, listen to music or even play video games … knowing that the Netflix subscription is 8.99€ per month, or that almost everywhere in France, a package to send costs at least 4€ and will be delivered in 2 days at least.

So, for Prime Video users, the calculation is quickly done! Amazon is clearly too strong.

Prime Video, from a « bonus offer » to the number 1 streaming platform?

Since Amazon does not communicate much about its data, it is difficult to compare Prime Video’s user numbers to those of Netflix for example.

But Prime Video’s ambitious strategy to become a giant in the streaming sector is only just beginning, and the future looks bright for the platform. In the long run, Prime Video’s very attractive and different offering is likely to pay off. More and more, it is no longer a simple alternative to Netflix, but risks taking its place as number one.

____________  Agathe DELACROIX

Word count: 364

Works Cited –

Ludovic, B. (s. d.). Roland Garros : Prime Vidéo dévoile son dispositif. Megazap. https://www.megazap.fr/Roland-Garros-Prime-Video-devoile-son-dispositif_a7666.html

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