Find out 6 articles on Netflix, the actual leader in the streaming platform industrie. From its history, through its design to its communication strategy, let’s find out what make the Big N one of the most important brand in nowadays…
History of a Brand that mark people's daily life
The favorite brand of millenials*, Netflix defends a unique offer in an ultra-innovative market. Offering a unique and exclusive catalog that appeals to everyone, the brand is now part of the everyday life of most people.
Netflix: A recognizable brand that we can't miss
A red logo, a flaming N, a TOUDOUM that you keep in mind, just by describing these three elements, you recognize directly which brand it is, and you are not mistaken, we are talking about Netflix.
A creative brand: communication that you will not forget
Netflix has been able to be part of our daily life, but it’s obviously through its communication, in line with its content, that knows how to reason and make the big N the giant of the online streaming services. In this article, we offer you a focus on the communication strategy of Netflix, to know how the brand has become so important to us.
Netflix can be your best friends
You know Netflix perfectly, every user knows its catalog, its news, the release dates of its next hit series. But there is certainly one thing we don’t realize, that Netflix knows us just as well, or even better. Between our tastes, our preferences, our ways of interacting on social networks…
Is Netflix killing the cinema?
It’s official: Netflix will not have its own festival. On October 30, the brand informs us that it cancels its « Netflix Film Club » in France. The reason? The claim of unfair competition and non-compliance with the French cultural exception policy from some French film professionals.
Video game: a new way to experienced Netflix?
Since its creation, the streaming platform has been promoting the « On-demand culture », which means that all services should be consumed quickly and spontaneously, at any time; a high cult of immediacy. Let’s add that Netflix is a brand that focuses its strategy on the experience it gives to its users, but also that it lives with them…